A Lesson In Box Design

My cordless phone had stopped to provide me with any telephone service at all. Hence, I've decided to replace it with a more willing model and went to one of these expensive Swisscom shop in order to buy a new one.

At home, I've opened the flashy box. The sight was impressive. Every tiny little piece was properly stored in individual holes and slices of a complex cardboard structure. But I couldn't find the charger in any of the places and there was an empty one.

This morning, I went back to store and asked for the missing charger. The shop girl opened the box and removed the complex cardboard structure. There it was.