Style Watch

This week's issue of Das Magazin run a feature about the FREITAG® saga. The feature brought no new aspects, only a new term. And this already in the opening sequence. The journalist used the term Proletensolidaritäts-Look to describe the must apply dress style of the young Central European males. I've heard this the first time and it does not sound nice at all.

As quite usual in German, this new substantive is constructed by connecting other substantives together. In this case Prolet, Solidarität and Look.

• Look is already English and stands in this case for a distinctive, unified manner of dress or fashion.
• Solidarität is solidarity in English.
• Prolet is a bit difficult to translate due to it's connotation. It is derived from the term proletarian but is better translated as cad or twerp, but then it looses the lefty connotation.

Is this a hint not to try to be hip and young anymore and to dress a bit more distinguished?