Trapped Organically

Switzerland is bipolar when it comes to grocery supermarkets. The big two Migros and Coop share about 80% of the market*. I'm a Migros shopper by choice. Coop's shops are just a tiny bit too clean for my liking (I don't like to shop in hospitals) and it is difficult there not to buy organic products (I usually go for Integrated production).

However, Migros is catching up on the organic front. Though while Coop sticks to the copper-wool-bast-tree-hugging-taliban kind, Migros goes for the European-Union-style-lowest-common-denominator kind of organic production.

Migros did this catching up by putting an identical design in earthy colours on all their organic products. Apparently it worked admirably well on my subconscious. Our fridge is stocked up with organic Migros yoghurt that cost at least 33% more than the ordinary ones with the juicy fruits print on them. And honestly, I can't detect a difference in taste. Why do I buy them?



* both Migros and Coop are customer owned co-operatives.