Sunday, April 03, 2005

About Choices & Connectedness

It was a lovely Sunday and after the Marathon freaks left the town one could saunter along the banks of the Lake of Zürich. We did this in order to get to the Museum Bellerive. They are hosting an exhibition with the title Luxuskunst about unique specimen, prototypes and reproduction.

One room was dedicated to KOhZO DENIM by Shauket Imam. Forget what you ever have known about jeans and how they have to be made:
all of KOhZO’s fabrics are 100% natural. unlike most of today’s jeans that are made of cotton with synthetic and sulfur dyes, KOhZO uses exclusive, rare, and totally pure ingredients. these include washi, a traditional japanese paper, as well as hibiscus, bamboo, pineapple, cannabis, and much more. KOhZO dyes consist of pure indigo, vegetable, natural mud, fruit, and charcoal. and KOhZO fabrics are semi-hand woven on traditional shuttle looms. so you won't find the artificial treatments and unnatural finishes that exist on most of today’s jeans. this is how we keep our promise to you: beauty and comfort, never at the expense of the environment.
Unfortunately, prices start at CHF 500 and end close to 1000 for a pair - for Xmas maybe.

1 comment:

Ms Mac said...

500 bucks for a pair of Jeans???

The Scot in me is hyperventilating.